Creating the perfect travel experience

Is Your Landing Page Getting You Enough Conversions?

I designed a high-converting landing page for one of the largest tour operators in Australia.

Project Scope

Landing page design

Target Audience

Couples in their 50s with disposable income looking for luxury holidays.

Tools

Sketch, Adobe Photoshop

Work Duration

2 weeks

The Challenge

Metro Travel, a tour operator with more than 20 years in the travel industry, is known for their intimate knowledge of their destinations and expertise when it comes to curating a truly custom journey.

My Approach

Heavy use of imagery. Light, beachy colours to help the images pop. Metro needed a flashy landing page that could showcase what the world has to offer.

Conclusion

With beautiful imagery and design and an easy navigation of their tour packages, Metro Travel has been able to showcase their journeys in more detail, significantly increasing customer and employee satisfaction.

Results

The new Metro Travel landing page design increased the conversions by 32%.