Employing the basic tenets of web design will always result in a well-designed website when done correctly. Today, this article will discuss four basic principles involved in proper web design.
1. Simplicity Always Wins the Day
Simplicity always wins the day when it comes to creating easily understood and engaging content. Accounting for each aspect of page simplicity and making sure to reduce clutter is a key aspect of designing a well-put-together website.
Many sites are over-designed because they try to do too many things at once. You can’t convert a reader into a customer on the landing page, but most companies try regardless.
Chat bots, help boxes, advertisements, clunky images and pop-up windows are all common sights to see online. Keeping your website true to its original purpose is a good way to decide what counts as clutter and what is helping you convert readers into customers.
2. Aesthetically Appeal to Your Audience
Through researching buyer/customer habits, you can discover the color preferences and different aesthetic tastes hidden within your target audience. For example, a trendy fashion studio website may want to make use of brighter colors and more pictures as compared to an informational website (Britannica). Blander content generally calls for blander themes.
3. Put A Human Face On It
Put a human face on your website. Your website dialogue needs to embody a professional, respectful, honest, and characteristically human persona. If people feel as though they are talking to a robot instead of a person, a large portion of the customer-to-company connection is lost. Likewise, if your articles read as though they were written by a robot, you may not have much luck finding new customers.
People want to know that they’re going to benefit from using your services, and the easiest way to get clientele is through providing them with constant reassurance of your service’s benefits. In order to do this, you have to write as though you were having a direct conversation with a potential customer.
4. Usability Trumps All Else
Website page loading time is almost never considered when accounting for website usability. The user-friendliness of a company’s website will oftentimes be the sole determinant of whether or not a sale is made.
If people who log onto your website are waiting 15 seconds to catch a glimpse of your pixelated home page, you’re losing about 53% of your potential customer base. New research by Google has found that 53% of mobile website visitors will exit a webpage if it doesn’t load within 3 seconds.
As more and more users of technology make the switch to using primarily mobile devices, many companies are finding themselves unable to catch up with the consumer demand for speedy page loading times (to their own chagrin). Optimizing your website for usability over all else is a good rule of thumb to follow.
Designing a hassle-free, well-structured website is simple, provided you understand the process behind it.